Friday, December 22, 2006

Would you drink this product?

Here's a bad brand extension: colored flavored bottled water under the Crayola name and bearing the Crayola logotype (Crayola Color Coolerz). One would think this to have limited sales potential and also would suspect it to be bad for the original Crayola business. I became curious about this product when I saw it in an ad supplement in the local daily. There's a link to an illustration of this product here. It is possible that people are just lining up to buy this "healthful alternative to soft drinks" marketed by Advanced H20 in Berry Blue, Wild Strawberry, Screamin' Green and Purple Pizzazz flavors sold in eight-packs of kid-size 8-ounce bottles retailing for about $2.99? It's easy to see why Advaned H20 might want to try this, but what were the Binney & Smith people thinking?

7 Comments:

At 10:37 AM, September 08, 2007, Anonymous Anonymous said...

We bought some of the Berry Blue and our 2 year old twins had only one bottle of it and a week later we are still having brightly green colored poopy diapers (think about it brownish yellow poops + blue dye = green poop) It also leaves a slight greenish blue color dyed on their tushies. Luckily my 6 year old son has not had any issues, but I think it is rediculous that there is so much dye in the products that it would do this. We are contacting the company and not buying this again!!!

 
At 9:02 PM, September 16, 2007, Anonymous Anonymous said...

our 19 month old grandson who lives with us loves the berry blue, and the screamin' green. but we cant get it here any more! as far as the colored poopy diapers that goes with grape juice that kids and adults drink i see no problem with these drinks. its better then the children drinking alot of sugar. even koolaid changes the color of poopy diapers. think about that!!!!!

 
At 6:22 PM, September 25, 2007, Anonymous Anonymous said...

My three-year old loved the Screamin Green and Purple Pizzazz. However, I cannot find Crayola Coolerz in Pensacola, FL anymore...what gives?

 
At 6:06 AM, September 28, 2007, Anonymous Anonymous said...

I have purchased all the flavors for my grandson, who is 18 months and my granddaughter who is 16 months. They loved them and they dont have all the sugar. As far as the poopy diapers, we experienced none of that. They done great on them. However, we can't find them anymore in Kingsport, Tn. Sure hope they have more soon. They are also perfect size for the diaper bag, not to big or bulky to carry in there. We love this new brand of waters for kids!

 
At 6:03 PM, October 08, 2007, Anonymous Anonymous said...

We are looking all over for this drink. I have just about bought out the stock that Walmart has - they are basically down to green. I hope this product will continue to be made! We love it. Perfect for lunches.

 
At 1:37 PM, August 22, 2010, Anonymous Anonymous said...

I was babysitting when I found a pack of these drinks in the pantry. I went ahead and drank one because I found it so ridiculous. It's one of those drinks that's fun to try once or twice, but not something you'd want to actually drink everyday. And I may be 15, but my diapers are filled with the same delightful stuff as before. :)

 
At 10:03 AM, July 20, 2011, Anonymous Anonymous said...

I was in an Aldi's a few days ago and saw a giant stack of them out on the floor. Every single flavor was there and I came here to see what people thought of it as it peaked my curiousity. If you know of an Aldi that is nearby you, check them out and see if they also carry it.

 

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