The old Texas theater gives advice

The Texas went from legitimate neighborhood movie house, to exhibitor of XXX offerings before videotapes did that business in, to home of some zippy Internet-related start-up the name of which has disappeared from the memory, to vacant, to temporary political-campaign headquarters, to vacant again. There have been sporadic attempts to resuscitate it in another incarnation, but all those who try are thwarted by the City's excessive requirements for off-street parking. Lately the marquee has "SERENITY!" as its message. What kind of serenity comes with an exclamation point?