"Ice-cream frenzy"?

The current Forbes magazine has an article on Blue Bell Creameries. It's still a family-owned business, with 40% of the ownership vested in employees. The article cannot be viewed without logging in. The interesting thing about it, apart from the cost of air-expressing ice cream in dry ice to individual consumers, is that Blue Bell has never paid push or shelf money to any market or store. It's reported that no discounts at all have ever been offered in exchange for stocking its products. It's possible to sign up to receive e-mail notification of the rotating flavors of the month. Blue Bell is experimenting with all-Spanish labels and specialty flavors also, according to the piece.